Dogleg Ventures
A small family of companies built to help regional CPG brands move more product.
One parent company, two working brands
Dogleg Ventures LLC is the parent company behind UPCPilot and Brightgrain Media. One runs the paid media that gets products into carts. The other makes the content those campaigns are built on. Each brand operates on its own, with its own clients and its own work. Brands that need both get a team that already knows the category.
The brands
Retail media and paid advertising
UPCPilot
UPCPilot plans and runs retail media for local and regional CPG brands. That means sponsored placement on Instacart, DoorDash, Walmart and the other platforms where shoppers now fill their carts. Most regional brands are not staffed to run this in house, and most creative agencies have never worked inside CPG. UPCPilot was built for that gap. Pricing is a flat monthly retainer plus a performance component tied to platform reported sales, so the incentive is never simply to spend more.
Content and production
Brightgrain Media
Brightgrain Media produces the content that brands run across their own channels and their paid placements. Photography, video and social content, made with the retail environment in mind. The same asset that carries a brand feed can carry a sponsored listing, which keeps a production budget working twice.
Who we work with
Local and regional CPG brands, defined by their footprint rather than their category. These are companies with real shelf presence and loyal customers close to home, now competing for the same cart space as national labels and private label. The measure of the work is always the same. Move more product.